Preserving Tranquility: Pomfret's Battle Against Overtourism

In the town of Pomfret, in Vermont, residents successfully pushed back against an influx of photographers drawn to its picturesque autumn scenery. With its tranquil charm and population of 900, the town witnessed a surge in out-of-state visitors, especially during the fall foliage season. This uptick was attributed to the viral popularity of Sleepy Hollow Farm on social media platforms, turning it into one of the most photographed spots in the state.

The impact on Pomfret, traditionally a quiet place with a handful of businesses, became more pronounced as tourists, including social media influencers, disregarded local rules, trespassed on private property, and created disturbances. In response, residents sought funding through a GoFundMe campaign, highlighting the issues caused by influencers and tourists. The funds raised led to town officials deciding to close roads leading to the farm during the peak fall season to non-residents.

Despite criticism from some disappointed travellers, most Pomfret residents clarified that they are not against tourists but emphasize the importance of respectful behaviour. Safety concerns related to the narrow roads and overwhelmed infrastructure were significant factors leading to road closures. The town officials hope to address the challenges of over-tourism, but the closure measures have proven time-consuming and costly for law enforcement. While some residents suggest a reservation or ticketing system, it is still being determined if this option will be seriously considered.

Unlike Pomfret, the neighbouring tourist-friendly town of Woodstock is thriving on tourism, handling it effectively. Pomfret's struggle reflects a global issue of combating over-tourism and addressing challenges posed by influencers and social media, even though it comes at a cost for the town's residents. Law enforcement in Pomfret encourages responsible tourism, expressing a desire for visitors to enjoy the natural beauty while respecting local homes and properties.